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About Us

Mama clothes for every stage

We’re for mums

You could take us literally – our mama clothes ARE for mums. But it goes so much deeper than that. We’re with you every step of the mama journey… When you’re forcing your eyes open for the next strangely lonely feed of the night. When kiddo’s sick and that little body curls into you for comfort. When you’re pushing that swing for the umpteenth time to shouts of, “higher!”. For the tears, the tantrums, the completely unreasonable but somehow adorable requests. For the daily discovery that your heart is so incredibly full, and you wouldn’t have your life any other way. We’re with you…


A bit about Maze

Now we’ve gotten through the gooey stuff, we thought you might like to know a bit more about us…

We’re a family-run business who has well and truly lived the parenting rollercoaster (x3!). We pulled Maze together because something was missing from maternity clothes in Australia, and in particular from activewear: a deep understanding of the changes we go through on the transition to becoming a mama (and all the weird body stuff after!). We pride ourselves on our principles, and do everything we can to uplift and empower women, no matter what phase of the mum journey you’re in. We don’t create fast fashion and keep sustainability in mind throughout our design, production and distribution processes. We keep it light here, and don’t take ourselves too seriously (because where would be the fun in that?!). And lastly, we know, beyond a doubt, that despite all the challenges and occasional heartaches that come with becoming a mum, you would happily lose an arm for those buggers if it came to it – because #mumlife makes you epic…And we are so here for that.

A bit about Sinem

Sinem Ibrahim

That fine lady over there? That’s Sinem. She’s our founder and all-round top chick. Sinem is about the most interesting lady you’ll ever meet (well, besides this chick). Born and raised in Sydney’s Western Suburbs, Sinem’s always had the drive and competitive fire to do, well, whatever the hell she set her mind to. She may not have a spleen (for realz!), but she has three beautiful tots and a loving husband who more than make up for the missing organ. An accomplished marketer and ambitious businesswoman, Sinem’s love for brand building is probably only matched by her love of pushing the boundaries of what is ‘expected’. Resilient and original, Sinem is our fearless leader, and we couldn’t be happier about it! 

What makes us different?

So, we’ll admit, there are a few options when it comes to choosing mama clothes. So why choose us?

Well, we are:

  • High quality:We make a point of sourcing high-quality materials and constructing our garments in flattering styles that are built to last
  • Environmentally conscious:We care about the future of this planet, and do whatever we can to minimise any negative impacts
  • Well-priced:While our quality is high, our prices are not – we want to make maternity clothes in Australia as accessible as possible, not just for the select few
  • Community-minded:We know it takes a village to raise a family, and here at MazeActivewear/Mama, we’re part of that village. We’re here to support you in the good times and make you laugh despite yourself in the bad

Customer love:

“Great quality, stylish & practical Maternity Activewear! I felt so confident & comfortable in Maze working out with my bump & postpartum! I live in the nursing bras, they are the only ones I’ve found supportive enough for milk boobs!! Thank you xo”

Amie | Brisbane


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